# Dashboard The Dashboard gives you a snapshot overview of how effective your marketing campaigns are, as well as how incoming calls are handled. The date range can be adjusted to hone into a specific period. We've selected the stats used most by clients to help you see how your business is performing all at a glance. This doc will show the breakout and description of each statistic. ![](https://2509010157-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fd4GRlhSJjbB4yPjM459z%2Fuploads%2F70XFujoQaAPuUugD2QeD%2Fdash01.gif?alt=media\&token=8d64519a-4bd8-43ea-80a5-b4b6be62aa94) ### STATS | **Visitors:** | This is a count of users that have come to any page of your website | | ------------------------ | -------------------------------------------------------------------------------------- | | **Inbound Calls:** | Count of calls that came into your business through static tracking lines or DNI lines | | **Prospects:** | Count of inbound calls that were marked as prospect scenario | | **Appointments:** | This is the total inbound calls that had an appointment booked on the initial call | | **Alerts:** | This is a count of calls that were sent as an alert through DealerSaver processing | | **Texts:** | This is a count of text messages that occurred on your tracking lines | | **Outbound Calls:** | Count of outbound calls that were made by your team | | **Chats:** | This is a count of chats that came in from your website | | **Webform Submissions:** | This is a count of forms that were submitted on your website | ### TOP 8 - EMPLOYEE APPOINTMENT PERFORMANCE ![](https://2509010157-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fd4GRlhSJjbB4yPjM459z%2Fuploads%2FAYiampmBAtIJQ1T2IKpe%2Fd01.gif?alt=media\&token=0ca3e38b-bc10-4bcb-b19b-2b3b3e35367f) | **Employee Name:** | Name of the top 8 employees who handled calls in this time period | | --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Appointment Conversion:** | This is a calculation that shows the rate at which the call handler is converting sales lead calls into booked appointments (Appts Set / Bookable Calls) | | **Total Calls:** | This is a count of inbound alls that were handled by the employee | | **Appointment Offered:** | This is a calculation that shows how frequently the call handler is attempting to set the appointments (Appts Attempted / Bookable Calls) | | **Appointment Made** | Count of calls where an appointment was set | | **Alerts:** | This is a count of calls that were sent as an alert through DealSaver processing | ### CONVERSION SUMMARY ![](https://2509010157-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fd4GRlhSJjbB4yPjM459z%2Fuploads%2FxSMsyEeSrZiqAbnUXBE2%2FScreen%20Shot%202022-05-09%20at%2010.59.35%20AM.png?alt=media\&token=bcec3b0f-7b9f-4980-b02a-ef452a564a02) | **Source:** | Where your traffic came from (eg. Google, Facebook, individual website) | | ---------------------- | ---------------------------------------------------------------------------------------- | | **Chats:** | This is a count of chats that occurred from your website | | **Webforms:** | This is a count of forms that were submitted on your website | | **Texts:** | This is a count of text messages that occured on your tracking lines | | **Calls:** | Count of calls that came in to your business through static tracking linese or DNI lines | | **Sales Prospects:** | Count of inbounds calls that were markeds as sales prospect scenario | | **Service Prospects:** | Count of inbound calls that were marked as a service prospect scenario | | **Parts Prospect:** | Count of inbound calls that were marked as a parts prospect scenario | | **Appointments Made** | Count of calls where an appointment was set | | **Alerts:** | This is a count of calls that were sent as an alert throught DealSaver processing |